Copywriting

INVENTIONS MAKING THE WORLD A BETTER PLACE

Mary has been a major contributor to the Better World Project, a collection of successful technology transfer stories published by the Association of University Technology Managers. Interviewing scientists, tech transfer officers and entrepreneurs, she chronicles the evolution of inventions from the laboratory to the commercial market. Among the 30+ articles she has written are stories on new cancer drugs, a lab-on-a-chip, a phone app for traffic management and a life-saving antimalarial drug.

KEEPING PHYSICIANS ABREAST OF MEDICAL ADVANCES

For the ACR Bulletin and RSNA News, both magazines that serve practicing radiologists, Mary has tackled stories on the risks of defensive medicine, discoveries in brain imaging, early detection of Alzheimer’s disease and the use of CT to uncover the secrets of ancient artifacts.

NEW WEBSITE FOR FOOD TECH STARTUP

Working with web developer JPMP Marketing, Mary built out the website for 915 Labs, a startup company working in the food technology space.

EDUCATING PATIENTS THROUGH AWARD-WINNING WEBSITE

Using her expertise at translating technical and scientific information into understandable language, Mary has been a major contributor to the content on radiologyinfo.org is an award-winning comprehensive website to help patients and their families better understand and prepare for medical imaging tests.

Specializing in medical, health and science

Collateral materials

Articles

Profiles

Online content

Patient Information

 


Media Relations

NATIONAL PR FOR WORLD’S LARGEST MEDICAL MEETING

Mary has been a member the media relations team for one of the world’s largest medical meetings — the RSNA annual meeting and scientific assembly—since 2003, helping to secure press coverage in major news outlets, from Newsweek, CNN and the BBC to the Washington Post and New York Times. In addition, she has interviewed top medical researchers from around the world and written news releases on advances in medical imaging.

News releases

Pitching

Media strategy


Social Media

 

915 Labs: Offering a Better Way to Process Food

To help brand and broaden messaging for 915 Labs — which offers a healthier way to process food — Mary established and maintained a social media presence through LinkedIn, Twitter and blogs.


Public Relations Strategy and Management

 

Volunteers in Medicine: A New Free Clinic

Mary helped establish a new free medical clinic serving 13,000 residents in southern Indiana by creating and executing on a two-county wide public relations and marketing communications campaign. The effort, which included collateral materials, a website and media relations, successfully recruited 400 volunteers, enrolled thousands of eligible patients and supported a $1.5 million fundraising campaign.

Local Hospitals: Heart of the Community

As a manager of public relations and marketing of St. John Westshore, a two-hospital system in Cleveland, Mary was responsible for media relations, planning and executing special events and producing collateral materials, in addition to editing a community newsletter with a circulation of 90,000.

For the $1.6 billion Second National Bank of Ohio, Mary managed marketing communications activities for six years, creating content for the bank’s first website, producing ongoing employee and customer newsletters and annual reports, providing executive media training and crisis communications planning, promoting new branches and securing local and national media coverage.