Mary Roberts Henderson is a public relations and marketing communications consultant with 25 years of experience in healthcare, financial services, technology and professional services.
At a strategic level, Mary partners with her clients to understand their business goals and opportunities--and then develops and executes strategic marketing and PR campaigns to achieve those goals. Technically, Mary excels at conveying complex subjects in understandable language and crafting on-point messaging. At her core, Mary is both a storyteller and a problem solver with an affinity for helping small businesses and entrepreneurs succeed.
Cleveland, Chicago, Bloomington, Denver.. and Back to Chicago
Mary started her career working in the ‘medical mecca of the Midwest,' where she managed community and media relations, employee communications, special events and government affairs for two Cleveland-area hospitals. After serving as editor of a local women’s magazine, she went on to work for both PR and ad agencies building brands in the aerospace, tourism and financial services industries.
From Healthcare to Financial Services
Next, she founded MRH Public Relations and began working as the de facto marketing director for a $1.6 billion Northeast Ohio bank, managing customer and employee communications and earning local and national media coverage for the 13-branch financial institution.
She left her native Ohio and spent three years in the fabulous Chicago suburb of Evanston and then moved to Bloomington, Indiana. Mary returned to her roots in healthcare and medicine by landing clients including the Midwest Proton Therapy Institute, the American College of Radiology (ACR), the Radiological Society of North America (RSNA) and the Society of Nuclear Medicine and Molecular Imaging (SNMMI).
Medical PR, News Writing & Patient Ed
For the ACR Bulletin and RSNA News, both of which serve radiologists, Mary has covered scientific advances as well as the business of medical imaging, including the risks of defensive medicine, concussions and mild traumatic brain injury, the early detection of Alzheimer’s disease and the use of CT to uncover the secrets of ancient artifacts.
In addition to researching and writing content for SNMMI’s award-winning website DiscoverMI and expanding patient education content on radiologyinfo.org, she has helped staff the pressroom at the annual RSNA scientific assembly for more than a decade.
Translating Complex Science and Innovation
As a principal writer for the Better World Project of the Association of University Technology Managers (AUTM), Mary has honed her ability to simplify and explain complicated scientific topics, crafting more than 30 tech transfer stories in a broad array of industries, from pharma and medicine to horticulture and iPhone apps.
Strategic Marketing & PR
Most recently, Mary led a multi-year marketing program for food tech startup 915 Labs including brand building, social media management, marketing/sales support and media relations.