915 Labs
Mary helped position the MATS technology of food tech startup 915 Labs as an innovative food processing alternative, supporting system sales and the eventual acquisition of the company by the international conglomerate Tata.
Over a three-year period, Mary built the 915 Labs brand, launched a complete website and managed the company’s social media presence, including Twitter, a monthly e-newsletter to industry influencers and media, LinkedIn and an ongoing blog. A media campaign focusing on trade, business and consumer press resulted in extensive press for the company, including print and video coverage in Reuters and most recently, BBC Radio.
Mary directly supported the company's CEO and executive team, providing PR counsel speechwriting, sales materials including marketing videos, collateral, PPTs and sample product packaging. When exhibiting at industry conferences in the US and abroad, Mary served as the face and spokesperson for the company.